As we have released our own code to implement Google Analytics, I thought we might as well share the steps we have taken to build a basic funnel in Google Analytics. The steps are not that difficult and are not really advanced, but they should point you in the right direction.
First, details about how to set up goals are found on http://www.google.com/support/analyt...y?answer=55515.
Add a goal. We have named it: Products sold in this case.
Make sure it is set as active and tick the URL destination box next to Goal Type.
Now, the goal URL is where we start to tell where this funnel ends. In this example we will use the following:
Match type: set this to Regular Expression Match. We will use regular expressions in our funnel. The goal value is set to 0, as we don't use this. Conversion tracking will take care of that. We only want to know about the process.Code:\/cart.php\?a=complete$
Make sure Use funnel is ticked.
So, we have 3 steps. Tick the first one to be required.
Code:Add to cart: \/cart.php\?a=add&pid=+Code:View cart: \/cart.php\?a=view$That's it. You are now able to visualize the order process. The start is a basic one. We have expanded it in our own installation to include categories for instance. Feel free to send me a message or contact us at [email protected] if you are interested.Code:Checkout: \/cart.php\?a=checkout$